Ever since I can remember, I loved being a part of a team. I think that’s why I naturally gravitated to startups in my career, where the team dynamics are on full display.

Over 15+ years I built sales and partnership playbooks and realized I was a pretty good people manager. When you start really paying attention to the people you work with, you can start to predict outcomes.

What I've learned is that the defining factor between success and failure rarely comes down to product superiority alone. The startups that thrive are those with a compelling narrative that resonates internally with their teams and externally with their customers. When founders and their teams genuinely believe in their story, this authenticity translates into customer trust and investor confidence.

I created LoneStartup to focus on the people behind great companies and the narratives that drive them forward.

What began as a podcast highlighting Austin's entrepreneurial ecosystem has evolved into a comprehensive founder support system. For every founder featured on the podcast, I engage with dozens more who need assistance crafting and communicating their story effectively. LoneStartup Story Lab emerged from this need—an intensive workshop where Austin-based founders develop high-quality video content that articulates their vision at a fraction of agency costs.

These collaborative sessions have naturally expanded into LoneStartup Advisory, where I partner with founders on deeper strategic initiatives spanning sales architecture, go-to-market strategy, and operational excellence.

When I'm not in the studio or advising founders, I'm a proud girl dad of two. My family remains my core inspiration and the driving force behind everything I build.

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LoneStartup LLC.