The best product doesn't always win.
The best story does.
Did You Know?
75%
of consumers say seeing a founder or CEO speak on video makes a brand feel more trustworthy
4x
Videos featuring a founder generate 4x longer watch times than standard product promos
62%
of people say they’re more likely to support a business if they feel connected to the person behind it
Introducing
LoneStartup Story Lab
An intimate workshop designed to highlight the heart behind your product.
Built by GTM Experts
We get it. We've been in your shoes and we know how to craft a narrative that breaks through the noise.
Fast Turnaround
We also get that you're busy. Our streamlined process delivers polished content in just two weeks.
Startup-friendly Pricing
No long-term commitments. Just quality storytelling at a fraction of the costs of agencies.
Featured Founders:
Andra Liemandt
Founder - The Kindness Campaign
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Tavel Bristol-Joseph
Co-Owner - Emmer & Rye Hospitality
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Jay B. Sauceda,
Founder - Sauceda Industries
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How It Works
Brand Deep Dive
After you fill out a short survey, we'll do a 1:1 deep dive on your story and background
Narrative Crafting
We'll transform your insights into a compelling interview-ready outline
Studio Filming
We'll jump in the studio to capture the good stuff - nothing scripted, just prepared
Content Creation
Walk away with high-quality, professionally edited video clips ready to use.
Investment & Value
$2,500 all-in | One-day content experience
You Get:
Founder Video
15 minute professional video for YouTube's Story Lab series
Social Media Package
10 fully edited clips with your branding
Raw Footage Access
Full access to raw footage for future content repurposing
Newsletter Feature
Spotlight in our newsletter reaching Austin business professionals
Founder Profile
Your dedicated Founder Profile featured on LoneStartup
Join the waitlist!
We film in batches to keep costs down. Filming starts up again in June, get on the waitlist today!
You must be physically located in Austin.
Are you a tech startup?
Your features can be copied. Your story can’t.
- Attract top talent by showcasing who’s behind the product
- Build trust with customers by sharing your why
- Strengthen team culture with a clear and compelling mission
Qualified startups get $500 off their first purchase. Join the waitlist and we'll let you know if you qualify.
Are you a VC or Accelerator Program?
Let’s team up to showcase the people behind your portfolio.
- Give founders high-quality content for hiring, pitching, and sales
- Get discounted rates for cohort or portfolio-wide participation
- Align your brand with a platform that champions Austin entrepreneurs
For partner discounts and more info, contact Pat Killoren at Pat@lonestartup.com
FAQs:
How much of a time investment is this for our founders/team?
We recommend budgeting around 2-3 hours total. This includes the time to fill out the survey, have a 1:1 pre-production call and jump in the studio for an hour.
How many people can be in the studio at a time?
You can have 2 total people from your team in the studio
Does the filming simulate a podcast interview?
Yes, the format of the studio will feel very much like a podcast episode
Will our story be featured on the LoneStartup podcast?
No, this is separate from the podcast. Every Story Lab client gets featured on the LoneStartup YouTube channel as well as on the website under 'Founder Stories'.
Why is this more expensive than hiring a studio to record at?
You're not just getting a professional studio to record at. You're getting a host who knows how to ask the right questions. A team that knows how to build the right narrative. And an approach that prioritizes human connection over stuffy business lingo. So yes, this will cost more than just renting a studio…and it will be worth it.
LoneStartup LLC.
Made in Austin, 2024